From the idea to the patent to the product:
Precondition for really new products is an open corporate culture above all
Discovering or inventing something new is more difficult than ever in these times of global competition and ever-more saturated markets. Research and development as well as the fastest possible market-readiness of new products have become critical factors among competitors.
A corresponding corporate culture is needed for that to happen. Openness, tolerance and patience are the main ingredients. Old thinking patterns can’t produce something new. Imagination is crucial, but it has to come with intimate knowledge of the matter at hand. Sufficient creative freedom in the early phase followed by gradually increasing focus and disciplined implementation.
So, why is all of this so important?
Based on experience, it takes several hundred ideas to generate a few successful products. What may appear frustrating at first glance is actually quite normal for innovation processes. This is because ideas are followed by feasibility studies, business plans and tests, until it’s time for the market rollout. This is why you should not trust gut feeling.