Insights
Ideas for the Market

Voith is a pioneer in respect of innovations and technology. With 11000 active patents and around 400 new patents each year Voith belongs to the top 20 patent applicants in Germany.

 

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Insights
Ideas for the Market

Voith is a pioneer in respect of innovations and technology. With 11000 active patents and around 400 new patents each year Voith belongs to the top 20 patent applicants in Germany.

2/3

All Topics

Insights
Ideas for the Market

Voith is a pioneer in respect of innovations and technology. With 11000 active patents and around 400 new patents each year Voith belongs to the top 20 patent applicants in Germany.

3/3

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The material of the future: carbon fibers on their way to being impregnated.

From the idea to the patent to the product:

Precondition for really new products is an open corporate culture above all

Discovering or inventing something new is more difficult than ever in these times of global competition and ever-more saturated markets. Research and development as well as the fastest possible market-readiness of new products have become critical factors among competitors.

A corresponding corporate culture is needed for that to happen. Openness, tolerance and patience are the main ingredients. Old thinking patterns can’t produce something new. Imagination is crucial, but it has to come with intimate knowledge of the matter at hand. Sufficient creative freedom in the early phase followed by gradually increasing focus and disciplined implementation.

So, why is all of this so important?

Based on experience, it takes several hundred ideas to generate a few successful products. What may appear frustrating at first glance is actually quite normal for innovation processes. This is because ideas are followed by feasibility studies, business plans and tests, until it’s time for the market rollout. This is why you should not trust gut feeling.

Highlights

331

issued direct applications at the German patent and trademark office in 2011

7.516

number of living property rights (granted / applied) at Voith

206

initial applications in the current Voith fiscal year

”We must have the ability to keep track of essentially good ideas with little effort. In these times of increasingly scarce resources and growing carbon dioxide emissions, what is technically solvable today may not be very interesting until later, from a cost-efficiency perspective.“

Dr. Falko Baier, Technology Manager at Voith Turbo

Crucial to the selection of compelling product ideas is the way customers see them. ”We really have to understand what our customers need in five or ten years. We have to step into their shoes, and project, evaluate and analyze how markets and technologies will evolve.“

Many markets are exhausted. Difficult to assess but holding tremendous prospects for Voith are technologies and products derived from trends such as resource scarcity, environmental protection, and increasing mobility.

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Top 20 of all patent applicants in Germany 2011

Company   Country   Number of patent applications
1. Robert Bosch   Germany   3.602
2. Daimler AG   Germany   2.104
3. Siemens AG   Germany   1.910
.....        
13. General Electric Company   USA   418
14. Porsche AG   Germany   405
.....        
17. Voith GmbH   Germany   331
.....        
19. Henkel AG & co. KGaA   Germany   303
20. Hyundai Motor Company   Korea   293

 

In 2011 alone Voith issued 331 patents at the German patent and trademark office and came 17th place.

By doing so the company maintained the level of the previous years and still belongs to the most active patent applicants (in Germany) besides companies such as Bosch, Daimler, Siemens or General Electric.