Insights
Ideas for the Market

Voith is a pioneer in respect of innovations and technology. With 6.203 active patents and around 230 new priority applications each year Voith belongs to the top 30 patent applicants in Germany.

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Insights
Ideas for the Market

Voith is a pioneer in respect of innovations and technology. With 6.203 active patents and around 230 new priority applications each year Voith belongs to the top 30 patent applicants in Germany.

2/3

All Topics

Insights
Ideas for the Market

Voith is a pioneer in respect of innovations and technology. With 6.203 active patents and around 230 new priority applications each year Voith belongs to the top 30 patent applicants in Germany.

3/3

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The material of the future: carbon fibers on their way to being impregnated.

From the idea to the patent to the product:

Precondition for really new products is an open corporate culture above all

Discovering or inventing something new is more difficult than ever in these times of global competition and ever-more saturated markets. Research and development as well as the fastest possible market-readiness of new products have become critical factors among competitors.

A corresponding corporate culture is needed for that to happen. Openness, tolerance and patience are the main ingredients. Old thinking patterns can’t produce something new. Imagination is crucial, but it has to come with intimate knowledge of the matter at hand. Sufficient creative freedom in the early phase followed by gradually increasing focus and disciplined implementation.

So, why is all of this so important?

Based on experience, it takes several hundred ideas to generate a few successful products. What may appear frustrating at first glance is actually quite normal for innovation processes. This is because ideas are followed by feasibility studies, business plans and tests, until it’s time for the market rollout. This is why you should not trust gut feeling.

Highlights

6.203

number of patents (granted / applied) at Voith

230

priority applications in the current Voith fiscal year

”We must have the ability to keep track of essentially good ideas with little effort. In these times of increasingly scarce resources and growing carbon dioxide emissions, what is technically solvable today may not be very interesting until later, from a cost-efficiency perspective.“

Dr. Falko Baier, Technology Manager at Voith Turbo

Crucial to the selection of compelling product ideas is the way customers see them. ”We really have to understand what our customers need in five or ten years. We have to step into their shoes, and project, evaluate and analyze how markets and technologies will evolve.“

Many markets are exhausted. Difficult to assess but holding tremendous prospects for Voith are technologies and products derived from trends such as resource scarcity, environmental protection, and increasing mobility.

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