Spotlight on Sustainability
The business game contest PrimeCup is open to students from all over Germany giving them an opportunity to act as the management board of a stock market-listed company and compete against other company teams. At this year's finals, the teams took over the management of a fictitious solar cell manufacturer. Sustainability was the guiding principle throughout the contest.
On the first day of the business game the students were greeted at the Unilever headquarters situated at the river Elbe with the slogan "Hamburch is ken Doarf" (Hamburg is not a village).
The 12 teams were divided into three markets, which initially only competed on their own turf. After a successful start of the Voith team consisting of Franziska Bauer, Volker Kampf, Madeline Möbius, Moritz Möhlenkamp and Robert Oßwald in phase 1, the real fight for market leadership began. "When we realized on Thursday night that we were no longer in first place after three completed phases, we included a few nightshifts with laptops and calculators," said Moritz Möhlenkamp. On Friday, the contest continued into phase five, where the final share price was the decisive criterion for the individual companies.
Upon completion of all phases, each team had to stage a press conference for its company where the corporate sustainability report was presented.
Robert Oßwald (DHBW-Student):
Owing to its long-term concept, the team qualified for the final between the three market winners.
